How to Utilize Review Marketing for your Vacation Rental
As a property owner, every time your property receives a review it brings that big smile to your face. You know that people have made amazing memories in your home, and the likelihood of them renting with you again is pretty good. But, what if there was a way to turn this amazing feeling into a marketing tool? The good news for you is that we have already done it!
Why Reviews for Vacation Rentals
Reviews have become the new form of word of mouth marketing and the amount of people they can bring into your business is incredible. From Facebook, to Trip Advisor, and every other platform in between, you want your home to be found by the best customers. Not to mention the added SEO value Google Reviews can bring to your investment property.
When you google your home, you can see it pop up on the map, and if you claim your Google My Business you can optimize your profile allowing people to find out more information on your property straight from Google, while also talking about your featured amenities.
How Does It Work?
The Review Generating software integrates with your Vacation Rental Software and at the end of your guest’s stay it sends them a SMS (text) message and/or an email that is completely branded to your home/vacation rental and asks them to leave you a review. According to research, SMS messages have a response rate of up to 80%! If they don’t leave a review the first day, you can then send reminders X amount of days until they do. This is a great way to subtly follow up and ask for feedback!
Streamline Reviews for your Business
Having all of your reviews in one platform allows you to answer each review at the same time. You can save personalized templated responses to your good reviews that automatically get sent out, while personally responding to negative feedback and also remedying the situation before a bad review gets officially left on the other review platforms.
Get More Repeat Visitors
When people have an amazing experience in your home, they want to not only share their experience with their personal friends and family, but with their digital friends as well. When you have amazing online reviews, it allows your vacation rental to stand out. When people see all of these incredible reviews for your home, it not only makes them want to stay there, when they do stay and see what all of the fuss is about, its going to make them want to re-book their vacation for the next year even sooner because they know that your home is no longer a best-kept secret. Creating that urgency to keep their favorite vacation home during their normal vacation times!
Conclusion
Reviews can do many things for any business, not just vacation rentals. But, the ability to be able to generate reviews for a single vacation home is a complete game changer. Google is working double time to try to ensure that people don’t even have to leave their platform, and finding their perfect vacation rental from their platform is no different. Do us a favor, check out your Vacation home in Google Maps, and let us know how many reviews you have in the comments below!