Instagram Engagement Checklist for Vacation Rentals
When it comes to being in the vacation rental industry a lot of homeowners and property management companies have reached out for tips on how to make the most out of their time on Instagram. Below is just a short checklist to run through every time you end up on the gram!
Although the Instagram algorithm is complex there are simple tips you can utilize to make the most of them. Whether you are wanting to showcase a beautiful home in Destin, that favorite restaurant in 30a, or even your amazing Miramar Beach Vacation Rental Team. We have the Instagram strategy for you!
Why is an Instagram strategy important for vacation rentals?
The purpose of using social media for your vacation rental is to grow your reach and increase your sales. Using Instagram you can do just that. You have access to millions of users (Daily) and by engaging with even as all percentage of users on a daily basis you are increasing your reach a little more everyday. People want to vacation in your home, you just have to know how to find them, and having a daily or weekly Instagram strategy for your vacation rental is the perfect opportunity to increase that ROI.
When it comes to vacation rentals what is the most important step in your Instagram strategy?
Always remember engagement is the key to unlock Instagram, especially in vacation rentals. Social media is all about being social and the more you engage the more other users will engage back which allows your posts to be seen by more people. More views = more potential customers.
As promised, follow the steps below to ensure you make the most out of Instagram for your vacation rental!
Reply to all comments and DMs
Go through feed and like and leave encouraging comments on other posts you find to be creative or helpful
Engage with the stories of other users
Create stories it’s polls, Q&A, quizzes to get your audience involved
Search under popular hashtags in your niche and engage with 25+ users per hashtag
Put a call to action on every post even if it just says to look at the link in your bio or comment below
Tag location on every post
Utilize relevant hashtags
It’s always important to have a plan in place when adding new tools and strategies in your business. The same goes for social media. A lot of people think that just throwing pictures up there is enough to grow your reach and increase your sales and we’re here to tell you that’s not so!
Make sure to create engaging content that people will want to interact with. Engage with as many of your current followers that you can, and once you have that down packed you can venture out into the hashtags and find more people to bring into your followers list.
If you liked these tips about Instagram for your vacation rental be sure to check out our blog where we discuss all things vacation rentals! From social media to email marketing and even a smidge of how to boost your local SEO by getting more reviews. If you have any questions or have a blog post suggestion, shoot us an email or comment below!